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A target audience allows you to focus your marketing efforts and minimize the chances of your marketing campaign failing. But how can you identify your target audience, and how can you reach it?
![How To Identify a Target Audience for Your Business](https://i0.wp.com/masivmedia.com/wp-content/plugins/elementor/assets/images/placeholder.png?w=1200&ssl=1)
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Whether you’re launching a new product or a new service, you’ll need to define your target audience. A target audience is an important part of every marketing campaign. After all, if you don’t identify who is the best fit for your offer, you’ll have a hard time marketing it.
A target audience allows you to focus your marketing efforts and minimize the chances of your marketing campaign failing.
But what is a target audience? And how do you identify a target audience? In this guide, we’ll answer those questions and more.